As I read the textbook, I am amazed at how the authors take the reader step-by-step through the jungle (to me, at least) that is social media.  Then, in class, the topics are demonstrated for greater understanding of the concepts.  Everything is coming together in a way that makes inbound marketing painless. 

I read a short, interesting article on Marketing Magazine's web site that talks about the magnitude of Facebook. Here's a quote from the article; the link is below:

"Facebook founder Mark Zuckerberg says in a blog post that he could have “never imagined all of the ways people would use Facebook.”

http://www.marketingmag.ca/english/news/media/article.jsp?content=20100723_143656_8620

Josette Battisti, Alum - Class of 2008