Hey Everyone,
I know the class is over but I saw this article this morning and I wanted to comment. JetBlue
JetBlue has worked hard to use social media as a means to make itself very transparent to its customers. They are known for responding to customers over social media very fast. They are doing exactly what we were taught social media should be used for...building a trust network.
This article sheds light on some of my reservations regarding heavy use of social media...in times of chaos for a company, can the use of social media (or lack there of) hurt the them more than help?
Mike Tracy
Wednesday, August 11, 2010
Tuesday, August 10, 2010
Hoboken Bound
I just got a text from my friend with exciting news.... Her blog is featured today on wordpress! I just had to share it!
Consider QR Codes in SWOT Analyses
Although I had not been introduced to them until this class, QR codes are becoming more and more popular in the U.S. I did some research on them, and found they are not just a catchy way to lure consumers to a website, but they are a new technology that is changing the way business is performed.
Used in Japan since 1994, these codes are utilized in Japan’s manufacturing, passports, perishable food markets and even on bodies in morgues! The U.S. is sure to follow, and with these codes placing even more information at consumers’ fingertips, they are certain to change the U.S. marketplace over time.
One industry that I expect to change is the farming industry—particularly how fresh produce is marketed in stores. At the present time, a Chiquita sticker adorns a banana here or there, but in general, consumers do not know where the produce was grown, when it was harvested, how it was grown, etc. QR codes could change all that. Local farmers would do well to learn about QR codes now, so they can use coded stickers to advertise that the produce was harvested that morning, just down the street, and that it includes the vitamins and minerals shoppers desire.
QR codes can certainly change the U.S. marketplace, making it more competitive than ever. The implications of these codes are definitely something to consider during SWOT analyses—not just for farmers, but for any industry that could be impacted.
Diane Braselton
MSMK 3
Used in Japan since 1994, these codes are utilized in Japan’s manufacturing, passports, perishable food markets and even on bodies in morgues! The U.S. is sure to follow, and with these codes placing even more information at consumers’ fingertips, they are certain to change the U.S. marketplace over time.
One industry that I expect to change is the farming industry—particularly how fresh produce is marketed in stores. At the present time, a Chiquita sticker adorns a banana here or there, but in general, consumers do not know where the produce was grown, when it was harvested, how it was grown, etc. QR codes could change all that. Local farmers would do well to learn about QR codes now, so they can use coded stickers to advertise that the produce was harvested that morning, just down the street, and that it includes the vitamins and minerals shoppers desire.
QR codes can certainly change the U.S. marketplace, making it more competitive than ever. The implications of these codes are definitely something to consider during SWOT analyses—not just for farmers, but for any industry that could be impacted.
Diane Braselton
MSMK 3
Kicking it's way to 5000 strong through the use of Social Media
Hey Guys,
I thought I would share a local sports league social media sucess. I play in the Kickball League of Rochester and Ryan's (the founder) use of social media has really helped the league grow from 45 players to a whopping 4,500 in just 2 years! KLOR is the largest kickball league in one city in America! Its use of Facebook is especially important. In fact- this was the primary way I organized my team when I captain'd last year. The league uses facebook (and now other outlets) to its advantage and its really spread the league virally through Rochester. Check out their site and maybe I will see you on the field for Fall Ball! (or maybe from the bench - I'm not that great lol)
http://www.kickball-rochester.com/
Danielle Gore
MSMK #3
I thought I would share a local sports league social media sucess. I play in the Kickball League of Rochester and Ryan's (the founder) use of social media has really helped the league grow from 45 players to a whopping 4,500 in just 2 years! KLOR is the largest kickball league in one city in America! Its use of Facebook is especially important. In fact- this was the primary way I organized my team when I captain'd last year. The league uses facebook (and now other outlets) to its advantage and its really spread the league virally through Rochester. Check out their site and maybe I will see you on the field for Fall Ball! (or maybe from the bench - I'm not that great lol)
http://www.kickball-rochester.com/
Danielle Gore
MSMK #3
Tweeting Football Players
Okay, so I am a HUGE professional football fan. Not to the point of obsession but close. In the recent year, I have seen how social media has tremendously affected this industry. Twitter seems to be the social media tool of choice that athletes such as Terrell Owens use to promote his brand. Twitter allows players to connect with their fans in a non-threatening manner that in-turn strokes their egos.
Recently, during training camp, the coach of the Cleveland Browns lectured his player on the sue of Twitter and the effects that it could have on their personal brands as well as the teams. This conversation was the result of Browns player Brandon McDonald tweeting a disparaging remark about football player Terrell Owens. View Tweet Here. In the aftermath of this action, McDonald was told to apologize and remove the tweet from his account. Now we all know that nothing is every really removed from the internet and there are ways to find deleted online content.
Due to the increased use of Twitter by players, the NFL has instituted a rule that forbids players from tweeting during games according to Mashable.com. Fines have been $2500 up to $25000. Based upon the recent actions of McDonald, I believe there will be some stipulations as it relates to tweeting during the season. I guess we will just have to wait and see.
Anitra Anderson
Recently, during training camp, the coach of the Cleveland Browns lectured his player on the sue of Twitter and the effects that it could have on their personal brands as well as the teams. This conversation was the result of Browns player Brandon McDonald tweeting a disparaging remark about football player Terrell Owens. View Tweet Here. In the aftermath of this action, McDonald was told to apologize and remove the tweet from his account. Now we all know that nothing is every really removed from the internet and there are ways to find deleted online content.
Due to the increased use of Twitter by players, the NFL has instituted a rule that forbids players from tweeting during games according to Mashable.com. Fines have been $2500 up to $25000. Based upon the recent actions of McDonald, I believe there will be some stipulations as it relates to tweeting during the season. I guess we will just have to wait and see.
Anitra Anderson
Idea Generation
Upon leaving last class, I was still fascinated by the "My Starbucks Idea" Web site we'd discussed. So many companies ask for ideas and input in the form of an online suggestion box, but once submitted, the path of the idea is typically lost. On Starbuck's Web site, people can submit ideas, others can see them and vote on them, and there's typically someone from Starbucks who follows up with a response to the idea or comment. What a great concept!
As we saw in the video interview with a Starbucks representative, support for the "My Starbucks Idea" Web site had to come from the top down. It seems like such a unique situation now, a company totally opening up their doors for everyone to see. Yet for successful companies, I believe this will start to become more of the norm.
Marcy Pontius
MSMK 3
As we saw in the video interview with a Starbucks representative, support for the "My Starbucks Idea" Web site had to come from the top down. It seems like such a unique situation now, a company totally opening up their doors for everyone to see. Yet for successful companies, I believe this will start to become more of the norm.
Marcy Pontius
MSMK 3
Monday, August 9, 2010
Giving it a Try
Despite my earlier techno-fright (or maybe techo-laxity is a better term), I have decided to embrace social media while I search for my dream job in marketing. In pursuit of a better portfolio, I have decided to bring an idea I've had for some time to fruition: a blog about local businesses. Check out wnylocals.com and, if you feel so inclined, please follow it. While it's in the early stages now, it promises to be huge.
Erin Caldwell
MSMK3
Erin Caldwell
MSMK3
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