Bad press and social media

Hey Everyone,

I know the class is over but I saw this article this morning and I wanted to comment. JetBlue

JetBlue has worked hard to use social media as a means to make itself very transparent to its customers. They are known for responding to customers over social media very fast. They are doing exactly what we were taught social media should be used for...building a trust network.

This article sheds light on some of my reservations regarding heavy use of social media...in times of chaos for a company, can the use of social media (or lack there of) hurt the them more than help?

Mike Tracy