Upon leaving last class, I was still fascinated by the "My Starbucks Idea" Web site we'd discussed. So many companies ask for ideas and input in the form of an online suggestion box, but once submitted, the path of the idea is typically lost. On Starbuck's Web site, people can submit ideas, others can see them and vote on them, and there's typically someone from Starbucks who follows up with a response to the idea or comment. What a great concept!
As we saw in the video interview with a Starbucks representative, support for the "My Starbucks Idea" Web site had to come from the top down. It seems like such a unique situation now, a company totally opening up their doors for everyone to see. Yet for successful companies, I believe this will start to become more of the norm.
Marcy Pontius
MSMK 3
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