As a Consumer Insights Analyst in the grocery industry, I've always had an interest in social media, but like many people, I've had trouble figuring out how I can get to the information I'm looking for. After our last few classes learning about Twitter, I went on Twitter and searched "cereal." I would have never thought people would be using Twitter to talk about cereal, but they absolutely are! It was so interesting to read through the first dozen or so tweets. This serves as a great start when working on a project to take another look at what's out there - beyond the typical point of sale and Nielsen information.
Marcy Pontius
MSMK 3
No comments:
Post a Comment