Okay, so I am a HUGE professional football fan. Not to the point of obsession but close. In the recent year, I have seen how social media has tremendously affected this industry. Twitter seems to be the social media tool of choice that athletes such as Terrell Owens use to promote his brand. Twitter allows players to connect with their fans in a non-threatening manner that in-turn strokes their egos.
Recently, during training camp, the coach of the Cleveland Browns lectured his player on the sue of Twitter and the effects that it could have on their personal brands as well as the teams. This conversation was the result of Browns player Brandon McDonald tweeting a disparaging remark about football player Terrell Owens. View Tweet Here. In the aftermath of this action, McDonald was told to apologize and remove the tweet from his account. Now we all know that nothing is every really removed from the internet and there are ways to find deleted online content.
Due to the increased use of Twitter by players, the NFL has instituted a rule that forbids players from tweeting during games according to Mashable.com. Fines have been $2500 up to $25000. Based upon the recent actions of McDonald, I believe there will be some stipulations as it relates to tweeting during the season. I guess we will just have to wait and see.
Anitra Anderson
No comments:
Post a Comment