Prior to our last class, I had never heard of Ning. And prior to Ning, I would not have considered that cemetery lovers would want their own community. But they do. And they have it. And although there are only 167 members, they're quite the photographers with 1,795 photos posted.
I found some other Ning communities I thought were interesting. Communities for pilots' wives, RENTheads, owners of Land Rover Freelanders and bake sale volunteers. It dawned on me that Ning, a site that builds community, is a great marketing tool for companies with niche markets. (Which is why Epitaph Magazine created The Cemetery Club.) Even though the target audiences may be small, many are very reachable on Ning. And because this tool is free, large amounts of advertising dollars are not wasted on individuals who are not in the target market. For six ways to use Ning for your business, whether you're seeking a niche market or not, click here.
Diane Braselton
MSMK3
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